Threads of Heritage, Stitched With Innovation: Spykar Launches Podcast With Suta Sisters

Spykar, the iconic Indian denim brand, has launched a fresh and ambitious podcast series titled ‘It’s in Our Jeans/Genes’ to celebrate changemakers who are rewriting the narrative of modern Indian fashion and enterprise. The podcast’s debut episode shines on Sujata and Taniya, widely known as the Suta Sisters, for their transformative impact on the Indian saree landscape and their journey of balancing ancestral tradition with contemporary innovation.

 

Key Highlights: Launch and Concept of the Podcast

 

Spykar’s podcast is designed to capture diverse voices and journeys of creators, entrepreneurs, and visionaries who represent ambition, authenticity, and Indian pride on the global stage.

 

‘It’s in Our Jeans/Genes’ seeks to inspire youth, students, creatives, and the fashion-forward, spotlighting the ‘stories behind the style’ across industries in India.

 

Each episode delves into themes of persistence, family legacy, creativity, and self-expression, linking Spykar’s philosophy of identity, denim, and connection to the evolving Indian mindset.

 

Suta Sisters: Empowerment Through Sarees

 

Sujata and Taniya’s brand, Suta, has redefined the saree for a new generation—fusing comfort, sustainability, and effortless style with traditional weaving techniques.

 

The sisters lead a network of more than 17,000 artisans, supporting meaningful livelihoods while modernizing saree aesthetics for global and urban audiences.

 

Their personal journey, featured in the podcast, highlights battles with stereotypes about sarees, perseverance through early doubts, and triumphs of making sarees not just fashionable, but deeply personal.

 

Mixing Denim With Drape: The DIY Experiment

 

In a homage to the podcast’s core theme, the Suta Sisters participate in a unique DIY segment—pairing classic denim styles with handwoven sarees.

 

This experiment symbolizes the confluence of Indian heritage and global innovation, a nod to both brands’ commitment to versatility and the creative blending of genres.

 

The resultant looks challenge norms and encourage listeners to mix textures, forms, and stories to express their own journeys through fashion.

 

Podcast Values: Storytelling, Social Impact, and Modern Ambition

 

Spykar’s Co-founder and CEO, Sanjay Vakharia, emphasizes that fashion is about more than clothing—it’s about the resonance of stories, values, and shared destinies that bring the brand closer to its audience.

 

The podcast reiterates both Spykar’s and Suta’s faith in gradual, meaningful change: from supporting artisans to celebrating Indian pride on world platforms.

 

Listeners witness how heritage can be a springboard for innovation, and how homegrown ideas can bloom into pan-Indian movements of style and empowerment.

 

Inspiration for Young India

 

The spotlight on Suta Sisters demonstrates for young entrepreneurs and creatives that blending passion, resilience, and community can drive authentic progress.

 

Both Spykar and Suta represent the fearless spirit of new India—one that thinks and acts global but never loses touch with its roots.

 

The podcast aims to spark conversations around reinvention, entrepreneurship, mental health, and the evolution of personal style in a rapidly changing world.

 

Conclusion

 

Spykar’s ‘It’s in Our Jeans/Genes’ podcast is more than a showcase; it’s a movement orchestrating stories of ambition, legacy, and innovation. The opening episode featuring the Suta Sisters’ powerful journey signals a new platform for dialogue—connecting India’s rich past and dynamic future through storytelling, creativity, and authentic identity.

 

Source: Images Business of Fashion, DFU Publications, Glamour Mantra