In a decisive legal development, Narmada Agrobase Ltd. has secured an interim injunction from the Court of Additional Sessions Judge, Ahmedabad (Rural), reinforcing its trademark rights and protecting its brand identity against alleged infringement. The order, dated August 14, 2025, comes as a significant win for the company in its ongoing legal battle with New Narbada Divya Jyoti Impex, a competitor accused of using deceptively similar branding.
This ruling not only safeguards Narmada Agrobase’s intellectual property but also sends a strong message across the agro-processing industry about the importance of brand protection and ethical marketing practices.
Key Highlights of the Court Order
The interim injunction restrains the defendant from using, manufacturing, marketing, or selling any product under the marks New Narbada and New Narbada Gold
The order specifically prohibits the use of the cow device and any other logo or presentation that is identical or deceptively similar to Narmada Agrobase’s registered trademark Gay Chhap Narmada Pashu Aahar
The injunction remains in effect until the final disposal of the suit under the provisions of the Trademarks Act, 1999
The ruling was issued in favor of Narmada Agrobase Ltd., the plaintiff in the case
Legal Context and Trademark Protection
Basis of the Dispute
Narmada Agrobase alleged that New Narbada Divya Jyoti Impex was infringing upon its registered trademark by using similar names and visual elements
The company’s flagship brand Gay Chhap Narmada Pashu Aahar is widely recognized in the cattle feed segment, especially across Gujarat and neighboring states
The use of similar branding by the defendant was deemed likely to cause confusion among consumers and dilute the distinctiveness of Narmada’s products
Trademark Act Provisions
The injunction was granted under the Trademarks Act, 1999, which provides legal remedies against unauthorized use of registered marks
Section 135 of the Act empowers courts to issue interim relief to prevent ongoing infringement and protect the commercial interests of the trademark holder
The court found prima facie merit in Narmada Agrobase’s claim and ruled in favor of immediate protection
Strategic Implications for Narmada Agrobase
The injunction strengthens the company’s legal standing and brand equity in the competitive agro-processing market
It reinforces Narmada Agrobase’s commitment to maintaining product authenticity and consumer trust
The ruling may deter future attempts by competitors to replicate or mimic the company’s branding, especially in rural and semi-urban markets where visual identity plays a critical role
Operational and Market Impact
Narmada Agrobase is expected to intensify its brand enforcement strategy, including monitoring and legal action against counterfeit and lookalike products
The company may also initiate awareness campaigns among distributors and retailers to identify and report trademark violations
Investors have responded positively to the news, with shares of Narmada Agrobase showing increased activity and sentiment on both BSE and NSE platforms
Leadership Response and Future Outlook
Neerajkumar Sureshchandra Agrawal, Chairman and Managing Director of Narmada Agrobase, expressed satisfaction with the court’s decision and reaffirmed the company’s dedication to ethical business practices
The management is expected to pursue the case to its logical conclusion, seeking permanent injunction and damages if warranted
The company continues to focus on expanding its product portfolio and market reach, with legal clarity now bolstering its brand positioning
Conclusion
The interim injunction granted to Narmada Agrobase Ltd. marks a pivotal moment in its brand protection journey. As the agro-processing sector becomes increasingly competitive, legal safeguards like this not only protect commercial interests but also uphold consumer confidence in trusted brands. With the court’s backing, Narmada Agrobase is poised to defend its legacy and lead with integrity.
Sources: BSE Corporate Filings, Economic Times, Moneycontrol, Narmada Agrobase Official Disclosure dated August 20, 2025
