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Trent’s Grocery Gamble: Noel Tata Bets Big on Star as the Next Retail Powerhouse

Updated: July 04, 2025 08:00

Image Source: ET Retail
During Trent Ltd's recent annual general meeting, Chairman Noel Tata did the unexpected: he announced Trent grocery business, Star, could propel its headline fashion flagships Zudio and Westside to the next level in the near future. India's rapidly growing food retail market has Tata believing Star is the next growth driver for Trent.
 
Highlights of the AGM
  • Noel Tata indicated that the grocery and food retail business is much bigger than fashion and huge in terms of opportunity.
  • Star contributed 15.2% of Trent's FY25 consolidated revenue with its highest-ever revenue of ₹8,854 crore, a 25% year-on-year growth compared to FY24.
  • In spite of ₹1,000 crore of six-year cumulative losses, Star is demonstrating signs of a turnaround.
Strategic Investments and Shifts
  • Trent will invest ₹2,000 crore in Star this year — almost three times its overall investment over the last two decades.
  • Its growth through profitability-first strategy, considering that 72% of Star's Q4 FY25 sales were from private-label brands.
  • Fresh fruits and other miscellaneous products contributed to over half of Star's product range.
Challenges and Competitive Landscape
  • Star is also facing tough competition from quick-commerce giants such as Blinkit, Zepto, and Instamart, particularly in urban areas.
  • They are reshaping customer expectations by offering same-day delivery and convenience.
Leadership and Vision
  • Neville Tata, the son of Noel Tata, currently heads the grocery business, a new direction and change of generation.
  • Trent's ultimate goal continues to be 25% growth every year, where Star is the fulcrum.
Sources: LiveMint, Financial Express, Economic Times.

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