The Maldives is the Mumbai Indians cricket team's official tourist destination partner for the 2025 season. The partnership is under an initiative to boost Indian tourism, targeting 200,000 Indian travelers to the Maldives this year. Visit Maldives will launch engaging campaigns with Mumbai Indians, including digital campaigns and on-ground promotions, to showcase the Maldives as a luxury travel destination.
Cricket's immense popularity in India provides an ideal platform for the Maldives to raise its brand awareness and target high-spending power tourists. The partnership leverages the sport of cricket to promote the pristine beaches and high-end resorts of the Maldives, reaffirming once again its position as a favorite with Indian tourists.
Source: NDTV, Business Standard