On February 1, 2026, at 1:05 PM IST, TVS Motor Company (TVSM.NS) reported record sales of 511,766 units in January 2026, marking a strong start to the year. The surge reflects robust demand across domestic and export markets, with motorcycles and scooters driving growth despite broader market volatility.
Key Highlights:
Record performance: At 1:05 PM IST, TVS Motor announced sales of 511,766 units in January 2026, a milestone that underscores the company’s strong market positioning. This figure represents one of the highest monthly sales volumes in its history.
Domestic demand: The surge was driven by steady demand for motorcycles and scooters in India, supported by festive season spillover and rural market recovery. Analysts noted that TVS’s diverse product portfolio helped capture consumer interest across segments.
Exports boost: International markets also contributed significantly, with TVS expanding its footprint in Asia, Africa, and Latin America. Export volumes added resilience to overall performance, cushioning against domestic market fluctuations.
Industry context: The announcement comes amid broader market volatility, with indices like the Nifty PSU Bank Index down 6% and Nifty Midcap 100 falling 3.3% earlier in the day. TVS Motor’s strong sales highlight sectoral resilience in the auto industry despite fiscal concerns.
Outlook: Market experts suggest that TVS’s record January sales set a positive tone for FY26-27, with expectations of continued momentum driven by new launches, electrification initiatives, and expanding global reach.
Sources: Reuters Market Update, NSE India Market Watch, Economic Times Auto LIVE, Business Standard