TVS Motor Unveils the New Apache RTX at Rs 1.99 Lakhs: A Game-Changer in the Performance Segment

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TVS Motor Company has launched the highly anticipated Apache RTX at Rs 1.99 lakhs (ex-showroom). Designed for enthusiasts, this latest addition boasts advanced features, superior performance, and aggressive styling, reinforcing TVS's position as a leader in the premium motorcycle segment.

In a strategic move to strengthen its premium motorcycle portfolio, TVS Motor Company has announced the launch of the Apache RTX at an introductory price of Rs 1.99 lakhs (ex-showroom). The new model caters to thrill-seekers and performance enthusiasts, promising a blend of cutting-edge technology and aggressive styling.

The Apache RTX marks a significant upgrade over previous models, featuring an all-new aerodynamic design that enhances both aesthetics and aerodynamics. Powered by a high-performance 160cc engine, capable of delivering exhilarating acceleration and top speeds, the motorcycle is engineered to thrill on both city streets and open highways.

The model includes advanced features such as a fully digital instrument cluster, multiple riding modes, and enhanced safety mechanisms like dual-channel ABS and disc brakes on both wheels. TVS has also integrated smart connectivity options, allowing riders to sync with mobile apps for navigation, calls, and ride analytics, catering to the tech-savvy customer base.

TVS’s Brand Head of Premium Bikes emphasized that the Apache RTX is designed to satisfy the performance demands of the modern rider while maintaining the brand’s value of reliability and affordability. The launch aims to capture a growing segment of young, urban riders who seek both style and substance.

Pricing at Rs 1.99 lakhs (ex-showroom) positions the Apache RTX competitively against rivals, targeting premium motorcycle enthusiasts and existing Apache fans looking for the latest tech and design upgrades. The company anticipates high demand for this model, especially among youth and performance aficionados.

The Apache RTX’s launch underscores TVS Motor’s commitment to innovation, emphasizing this model’s role as a flagship in its sportsbike segment. The company plans an aggressive marketing campaign and extensive dealer rollout to maximize reach in urban centers and beyond.

Key Highlights

Launch of TVS Apache RTX at Rs 1.99 lakhs (ex-showroom).
Features include a 160cc engine, digital instrument cluster, and multiple riding modes.
Enhanced safety with dual-channel ABS and disc brakes on both wheels.
Smart connectivity for navigation, calls, and ride data.
Designed for urban millennials and performance enthusiasts.
Positioned to compete strongly in India’s premium motorcycle segment.
Extensive dealer and marketing rollout planned to boost sales.

Sources: TVS Motor Official Website; Business Standard; Economic Times; Car and Bike News.

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