Tweet Less, Pay Less: X Unleashes Budget-Friendly Plans in India

Elon Musk’s social media platform X (formerly Twitter) has rolled out sweeping price cuts across its subscription tiers in India, marking a strategic pivot to expand its user base and reduce reliance on advertising revenue.

 

Key Pricing Updates

 

Basic tier now costs Rs 170/month or Rs 1,700/year, down 30 percent from Rs 244/month

 

Premium tier reduced by 34 percent to Rs 427/month or Rs 4,272/year

 

Premium+ tier slashed by 26 percent to Rs 2,570/month or Rs 26,400/year

 

On mobile apps, Premium is Rs 470/month (down 47 percent) and Premium+ is Rs 3,000/month (down 42 percent)

 

Basic tier pricing remains consistent across web and mobile platforms

 

Feature Breakdown by Tier

 

Basic: Includes post editing, longer uploads, reply prioritisation, text formatting, and interface customisation

 

Premium: Adds creator tools like X Pro, analytics, media studio, blue checkmark, reduced ads, and expanded Grok AI access

 

Premium+: Offers ad-free experience on ‘For You’ and ‘Following’ feeds, highest reply visibility, article publishing, and real-time trend access via Radar

 

Strategic Context The price cuts follow the release of Grok 4 by Musk’s AI venture xAI and leadership changes at X, including the exit of CEO Linda Yaccarino. With xAI now steering the platform, the move signals a broader push to make AI-powered features more accessible to India’s price-sensitive market.

 

Impact OutlookLower subscription costs could accelerate adoption among creators and users, potentially boosting engagement and monetisation opportunities across the platform.

 

Sources: Moneycontrol, CNBC TV18, NewsBytes, ABP Live, Inc42