Unleashing the Digital Horsepower: Airtel Wi-Fi Accelerates Auto Manufacturing

One of India's leading automobile makers has gone into high gear, announcing a stunning 20% hike in sales executive productivity following the rollout of Airtel Managed Wi-Fi over its countrywide showroom network. This digital initiative, aimed at overcoming connectivity issues in far-flung areas, not only automated showroom processes but also transformed the customer experience.

Key Highlights

Seamless Connectivity: Every showroom is now driven by 3-4 strategically located Wi-Fi access points, centrally managed for rock-solid reliability and security. This guarantees seamless digital activation through tablets and apps, even in the most remote outlets.

Centralized Control: Hosted WLAN controllers and AAA servers implement consistent security and performance policies, eliminating past coverage gaps and high-latency headaches.

Paperless, Digital-First Operations: The new network facilitates instant, paperless app activations, allowing sales teams to attend to customers more quickly and effectively.

Customer Insights Unlocked: With enhanced digital infrastructure, the company can now study browsing habits and customer behavior in real time—enabling wiser marketing, personalized promotions, and data-driven product R&D.

Customer Delight: The outcome is a consistently superior showroom experience, leading to increased customer trust, loyalty, and satisfaction in all locations.

Sustained Growth: The digital standardised solution places the manufacturer on the platform of sustained innovation and market leadership.

By upgrading its network backbone, the automotive company has not only addressed long-standing business pain points but also raised the bar for digital excellence in India's automotive industry.

Sources: Airtel Business, TelecomTalk, Bharti Airtel Press Release