Unlock Exclusive Rewards and Real Moments: Hyatt’s Revamped Loyalty Campaign with Karisma

Hyatt Hotels Corporation has debuted its ‘New World of Hyatt’ campaign in India, featuring the beloved Bollywood icon Karisma Kapoor as the face of this initiative. The campaign highlights Hyatt’s commitment to enriching its loyalty program by delivering meaningful recognition and reward experiences that resonate personally with members.

Karisma Kapoor, an emblem of genuine charm and timeless grace, embodies the campaign’s essence—transforming hospitality into heartfelt experiences. She conveys that Hyatt is not just a place to stay but a home away from home where travelers can create cherished memories.

The ‘World of Hyatt’ program provides members with immediate benefits from their first stay, including points redeemable for complimentary nights, room upgrades, dining experiences, and exclusive access to privileges worldwide. As members ascend through the tiers—Discoverist, Explorist, and Globalist—the value and exclusivity of rewards increase, making each stay more rewarding.

Kadmbini Mittal, Hyatt India’s Regional Vice President – Commercial, noted that Hyatt’s loyalty program stands apart by offering sincere care and attention to guests, far beyond just transactional benefits. She expressed that this campaign is a call to the modern Indian traveler who values connection, genuine service, and memorable journeys.

The campaign is disseminated across multiple platforms, including digital, social media, and offline activations, reinforcing Hyatt’s evolving hospitality vision tailored to the aspirations of India’s discerning travelers.

Key Highlights:

Karisma Kapoor chosen as campaign ambassador, symbolizing authenticity and emotional connection.

Loyalty program benefits start from the first stay with globally redeemable points.

Tiered membership system offers enhanced rewards at each level.

Focus on creating personalized and memorable travel experiences.

Multi-channel campaign rollout including digital, social, and offline platforms.

Emphasis on Hyatt’s ethos of genuine care and heartfelt recognition for guests.

Source: PR Newswire, Business Standard, Tribune India, Economic Times Travel, Advertising Reporter