BMW plans to expand MINI's India portfolio with new models and extend sales networks to Tier-2/3 cities like Jaipur and Lucknow in 2026. Targeting premium demand, this follows a 25% sales surge, introducing electric variants and enhanced service hubs for broader accessibility.
BMW Group signals aggressive expansion for MINI in India, aiming to capture rising luxury appetite beyond metros amid booming Tier-2 markets. This strategic shift leverages post-pandemic demand, with MINI sales hitting record highs in 2025.
Expansion Blueprint
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New models including Countryman SE electric SUV and Aceman crossover join the lineup, blending British flair with advanced tech for urban explorers.
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Sales network grows to 45 touchpoints by adding outlets in Jaipur, Lucknow, and Coimbatore, plus dedicated service centers to cut wait times.
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Focus on personalization via MINI Yours program and financing tie-ups to boost volumes 30% YoY, eyeing 10,000 units annually.
Executives highlight India's EV incentives and young buyer demographics as catalysts. Challenges like infrastructure persist, but BMW eyes sustainable mobility leadership.
Sources: Autocar India, Economic Times