Unlock UP's Secret: Thrilling AYUSH Policy Lures Billions in Investments

Uttar Pradesh is set to launch its comprehensive AYUSH Policy 2025, aiming to position the state as India's traditional medicine capital. Building on the 2016 policy's success—creating 20+ manufacturing units—the revamped framework offers attractive fiscal perks to draw domestic and foreign investors into Ayurveda, Unani, Siddha, and wellness tourism.

Investor Incentives:

Financial Boosts: Capital subsidies up to 25% (₹50 Cr cap), interest subvention (6-8%), and GST reimbursements for 5-7 years on herbal products.

Infrastructure Edge: Plug-and-play land in 5 new AYUSH cities/parks (Noida, Lucknow, Gorakhpur); single-window clearances within 30 days.

Export & Job Focus: Targets $1 Bn exports via GI-tagged herbs; skill centers for 50,000 youth, R&D grants with CSIR/ICMR tie-ups.

This aligns with Viksit Bharat, leveraging UP's 40% share in India's medicinal plants. Rollout expected Q1 2026 post-Cabinet nod.

Sources: UP Government Press Release, Economic Times