Thomas Cook (India) Ltd and SOTC Travel signed an MOU with Tamil Nadu government on Feb 2, 2026, to boost tourism through enriched products, destination marketing, and training. Focus: cultural, spiritual, wellness, nature offerings across leisure, MICE, business travel for sustainable growth.
Thomas Cook (India) Ltd and group firm SOTC Travel inked a landmark MOU with Tamil Nadu on Feb 2, 2026, forging a long-term alliance to transform the state's tourism landscape. This public-private partnership harnesses the firms' market leadership and the government's initiatives for amplified impact.
Key Highlights
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Partners: Thomas Cook India, SOTC Travel, Tamil Nadu Tourism Dept.
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Objectives: Develop travel products, raise awareness, seamless experiences.
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Segments: Leisure, MICE, business; omnichannel promotion.
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Focus Areas: Heritage, spirituality, wellness, nature, cuisine, urban culture.
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Initiatives: Online/offline campaigns, knowledge-sharing, agent training.
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Impact: Drive visitation using companies' networks and govt infrastructure.
Rajeev Kale, President & Country Head - Holidays, MICE, Visa, hailed Tamil Nadu's "exceptional spectrum" from heritage to modern vibes, targeting domestic travellers via innovative campaigns. SD Nandakumar of SOTC emphasized product innovation and training to match evolving preferences.
Tamil Nadu, with icons like temples, beaches, hills, eyes higher footfalls post-pandemic. The MOU prioritizes experiential packages, leveraging Thomas Cook's omnichannel reach across metros and Tier 2/3 cities. Expect joint marketing, skill programs boosting agent capabilities.
This deal aligns with India's tourism resurgence, positioning Tamil Nadu as a top draw.
Sources: ScanX, InvestyWise, Reuters via TradingView, MarketScreener