Image Source: Eenadu
Vijayawada is gearing up to host an unprecedented grand celebration named Vij Ustav, poised to become the largest and most immersive carnival the city has ever witnessed. This transformative festive event, set to launch soon, aims to showcase the cultural, devotional, tourism, and entertainment richness of the region, making Vijayawada the hub of South India's grand Dussehra festivities.
Key Highlights of Vij Ustav Carnival
Organized by the Society for Vibrant Vijayawada and Shreyas Media in partnership with the Government of Andhra Pradesh, Vij Ustav will span 45 days, spanning the entire festive season to offer an extensive cultural and entertainment experience.
The inaugural curtain-raiser event is scheduled for Sunday at Murali Resorts in Poranki, marking the formal start of this ambitious city-wide celebration.
The festival promises a multifaceted program including traditional cultural performances that reflect Andhra Pradesh’s heritage, celebrity music concerts, and promotions from the Tollywood film industry.
Spectacular drone shows and mesmerizing fireworks are arranged to light up the Krishna riverfront, ensuring visual grandeur.
A distinctive feature is the Carnival Walk along MG Road, which is ambitiously planned to set a new world record, amplifying the carnival’s appeal and scale.
Throughout the festival, visitors can explore extensive exhibitions, food courts offering local delicacies, traditional arts, and devotional programs.
Special flagship events will include the Miss Vijayawada Pageant, Vijayawada Idol competition, and the prestigious Agni Awards.
Additionally, social media awards and other surprise events are lined up to engage wider audiences and participants.
Gollapudi Grounds will host a major 45-day exhibition featuring stalls, amusement rides, and innovative displays, complementing the carnival festivities.
Unifying the City’s Spirit Through Festivity
The organizers emphasize that Vij Ustav is far beyond a mere festival; it represents the spirit and unity of Vijayawada itself. Their vision is to create a lasting legacy captured in the slogan “One City. One Celebration. Infinite Memories.” The event embodies the collective energy of Vijayawada’s people and offers a significant opportunity to present Andhra Pradesh on a prominent global stage.
Prominent Guests and Political Patronage
The curtain-raiser will be graced by notable figures such as actress Samykuta Menen and special guest Divi Vadthya, along with Manasa Varanasi, Femina Miss India 2020, as chief guests. Key officials attending include Minister for Tourism Kandula Durgesh, Health Minister Satya Kumar Yadav, district in-charge minister, Vijayawada MP Kesineni Sivanath, MLAs Gadde Ramamohan, Bonda Uma Maheswara Rao, Sujana Chowdary, NTR district collector Dr. G Lakshmisha, and Vijayawada Municipal Commissioner S. Dhyan Chandra. Their presence highlights strong government backing ensuring the carnival’s smooth coordination and success.
A Comprehensive 45-Day Cultural Journey
The Vij Ustav is designed as an immersive journey:
Cultural Programs: Showcasing folk arts, classical dance, and performances that narrate the story of Andhra Pradesh’s rich cultural tapestry.
Entertainment: Featuring celebrity concerts and Tollywood film promotions to captivate diverse audiences.
Technological Marvels: Drone shows and fireworks over the Krishna riverfront promising spectacular night-time experiences.
Carnival Walk & World Record Attempt: The grand procession on MG Road envisaged to be a landmark event, drawing large crowds and media attention.
Exhibitions & Food Courts: Offering visitors an opportunity to indulge in traditional food, crafts, and innovative products.
Signature Competitions & Awards: Highlighting local talent through events like Miss Vijayawada, Vijayawada Idol, and the Agni Awards.
Community Engagement: Through social media contests and surprise events, engaging residents and visitors interactively over the festive weeks.
Global Outlook and Local Pride
Vij Ustav is not only a cultural spectacle but an emblem of Vijayawada’s ambition to position itself as a major tourism destination. By integrating tradition, entertainment, and modern spectacles, the organizers aim to enrich the city’s cultural landscape and attract national and international visitors.
Source: The Hans India
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