Vodafone Idea (Vi) has introduced limitless data benefits for all individual postpaid customers, starting with plans priced at ₹451 and above. The rollout, currently available in select circles, offers unlimited 4G and 5G data with fair-use limits, aiming to boost competitiveness in India’s postpaid segment amid rising demand for data-heavy plans.
Vodafone Idea Limited (VIL), India’s third-largest telecom operator, has announced a major upgrade to its Vi Max postpaid portfolio. Customers subscribing to individual postpaid plans—ranging from ₹451 to ₹1,201 per month—will now enjoy limitless data access, covering both 4G and 5G networks.
The initiative is being rolled out in phases, with availability already confirmed in circles such as Andhra Pradesh. While the plans include fair-use limits to prevent misuse, subscribers effectively gain uninterrupted data access for streaming, gaming, and remote work.
Industry experts note that this move is part of Vi’s strategy to retain high-value customers and compete with rivals Airtel and Jio, who have aggressively expanded their postpaid offerings. By bundling unlimited calls, roaming, and SMS benefits alongside limitless data, Vi aims to strengthen its appeal in the premium segment.
Major Takeaways
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Vodafone Idea introduces limitless data for all individual postpaid plans
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Plans start at ₹451 and extend up to ₹1,201 per month
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Benefit includes unlimited 4G and 5G data with fair-use limits
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Rollout currently in select circles, including Andhra Pradesh
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Plans also include unlimited calls, roaming, and SMS benefits
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Strategy targets retention of high-value customers amid intense competition
Conclusion
Vodafone Idea’s limitless data offering marks a bold step in India’s telecom market, positioning Vi as a stronger contender in the postpaid space. By combining unlimited connectivity with premium perks, the operator is betting on customer loyalty and data-driven demand to fuel its turnaround strategy.
Sources: TelecomTalk, Gizbot News, Vi India Official Website