India’s digital payment economy is witnessing a powerful shift as women emerge as key drivers of fintech adoption. According to the How Urban India Pays 2025 report by Amazon Pay and Kearney, women are not only increasing usage but also reshaping how payments are made, managed, and multiplied, signaling a new gender dividend in fintech.
The rise of women in India’s digital payment ecosystem marks a turning point in financial inclusion and innovation. Once considered passive users, women are now active participants and influencers in the fintech landscape, driving adoption across urban and semi-urban markets.
The Amazon Pay–Kearney report highlights that women are redefining digital payments by embracing platforms like UPI, e-wallets, and eRupee pilots, not just for convenience but as tools for empowerment. Their growing participation reflects both a behavioral change and an economic inflection point, strengthening India’s position as a global fintech leader.
This transformation is also supported by policy initiatives and the upcoming Union Budget 2026, which is expected to accelerate women-led financial inclusion through targeted schemes and digital literacy programs.
Key Highlights
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Dynamic Cohort: Women are the fastest-growing segment in India’s digital payment economy.
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Platforms Used: UPI, e-wallets, and emerging eRupee solutions.
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Economic Impact: Rising gender dividend in fintech, boosting inclusivity and resilience.
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Policy Push: Budget 2026 expected to embed gender-focused financial inclusion.
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Behavioral Shift: Women increasingly manage, multiply, and influence digital transactions.
Sources: Amazon Pay–Kearney Report (2025), Women’s World Banking, The Hindu Business Line