WOW STORY OF THE DAY: 12M Users, $1.8B Valuation: Slice Cuts Through India’s Credit Barriers With Youth-First Innovation

Updated: November 23, 2025 19:55

Image Source: Business Standard

Slice, India’s fastest-growing fintech unicorn, scaled from a student card startup to a $1.8B valuation. With 12M+ users, $342M in funding, and monthly transactions worth $265M, Slice is rewriting India’s credit playbook by focusing on youth-first, tech-driven financial products.

When Rajan Bajaj founded Slice in 2015, the idea was simple yet radical: make credit accessible to India’s youth, starting with student cards. Fast forward to 2025, and Slice has become one of India’s most disruptive fintech unicorns, valued at $1.8B and serving 12M+ registered users.

Unlike traditional banks that often hesitate to extend credit to young professionals, Slice built a youth-first model. Its cornerstone products — Slice Borrow and Slice Account — offer fast, flexible credit lines and seamless payments. By combining simplicity with tech-driven personalization, Slice has become the go-to platform for India’s Gen Z and millennials.

The company processes $265M in gross transaction value (GTV) each month, with an annual revenue run rate of $100M. Backed by investors like Tiger Global, Insight Partners, and Blume Ventures, Slice has raised $342M in funding to fuel its expansion.

Slice’s unique edge lies in its ability to blend commerce and credit. By offering instant approvals, transparent repayment options, and gamified rewards, it has built deep trust among young users who often find traditional banking intimidating or inaccessible.

Major Takeaways & Notable Highlights:

Massive User Base: Over 12M registered users, primarily Gen Z and millennials.
Valuation & Funding: Currently valued at $1.8B, with $342M raised from marquee investors.
Transaction Scale: Processes $265M in GTV monthly, with $100M ARR.
Youth-First Strategy: Started as a student card company, now a full-stack fintech platform.
Investor Confidence: Supported by Tiger Global, Insight Partners, Blume Ventures, among others.
Future Vision: Expanding into new credit products, partnerships with banks, and deeper penetration into Tier-2 and Tier-3 cities.

Slice’s journey from a student card startup to a $1.8B fintech unicorn proves that innovation thrives when you bet on underserved markets. By focusing on India’s youth, Slice didn’t just build a product — it built a movement that’s reshaping the future of credit.

Sources: Tracxn Company Profile, PitchBook Company Overview, CB Insights Report

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