Lenskart, India’s eyewear unicorn, has scaled from a single store to 2,000+ outlets worldwide, serving 25M+ customers and reaching a $1.5B valuation. By betting on AI-powered 3D try-ons and robotic lens manufacturing, it transformed eyewear from a commodity into a tech-driven lifestyle brand.
When Peyush Bansal founded Lenskart in 2010, India’s eyewear market was fragmented, dominated by local opticians and traditional retail. Fast forward to today, and Lenskart has become India’s largest eyewear brand, with a global footprint spanning Singapore, Dubai, and the US. Its meteoric rise is powered not just by scale, but by technology.
The company’s bold bet on AI-powered 3D try-ons changed the way customers shop for glasses online. Instead of guessing frame fits, users can virtually try them on with precision — a move that boosted digital adoption and reduced returns. Meanwhile, Lenskart’s robotic lens manufacturing units churn out thousands of lenses daily with near-zero error, ensuring quality and speed at scale.
With 25M+ customers served and 2,000+ stores worldwide, Lenskart is now valued at $1.5B. The company has raised funding from marquee investors like SoftBank, Temasek, and KKR, fueling its expansion into new geographies and product lines, including contact lenses and premium eyewear.
But Lenskart isn’t stopping there. It’s investing heavily in AI-driven personalization, smart wearables, and global acquisitions (like Owndays in Japan and Singapore) to cement its position as a global eyewear powerhouse.
Major Takeaways & Notable Highlights:
Scale & Reach: From 1 store in 2010 to 2,000+ outlets today, serving 25M+ customers globally.
Valuation Surge: Currently valued at $1.5B, backed by investors like SoftBank, Temasek, and KKR.
Tech Innovation: Introduced AI-powered 3D try-ons and robotic lens manufacturing, revolutionizing customer experience and production.
Global Expansion: Acquired Owndays to expand across Asia; now present in Singapore, Dubai, and the US.
Future Vision: Exploring smart eyewear, AI personalization, and deeper penetration into Tier-2 and Tier-3 Indian cities.
Lenskart’s journey proves that eyewear isn’t just about vision — it’s about innovation. By fusing technology, scale, and design, it has turned glasses into a lifestyle statement and positioned itself as India’s most futuristic consumer brand.
Sources: Economic Times, Inc42, Business Standard