In 2010, pharmacist-turned-entrepreneur Shaily Mehrotra founded Fixderma with a bold vision — science-backed skincare for real people. Today, the dermaceutical brand operates in 35+ countries, works with thousands of dermatologists, and has built a strong international footprint through clinical credibility, product innovation, and disciplined global expansion.
A Vision Rooted in Science
A woman in a white lab coat studies formulations with precision.
She sees skin as science, care as responsibility, and entrepreneurship as purpose.
From a pharmacist’s bench to global shelves, a powerful movement begins.
This is the rise of Fixderma.
Where Science Met Entrepreneurship
Before she became a business leader, Shaily Mehrotra trained as a pharmacist. Her early exposure to dermatological formulations revealed a gap in India’s skincare market: high-quality, clinically backed products often remained confined to prescription channels or imported brands.
In 2010, she founded Fixderma India Pvt Ltd with a focused objective — to create accessible, dermatologically tested skincare rooted in science. The company began by working closely with dermatologists, developing evidence-based formulations that addressed specific skin concerns such as acne, pigmentation, and sun protection.
The turning point arrived when Fixderma strengthened its R&D orientation and began building an export-led growth strategy. Instead of competing purely on marketing narratives, the brand leaned into clinical credibility and formulation strength — positioning itself as a dermaceutical specialist rather than a cosmetic label.
Building a Dermaceutical Identity
Shaily Mehrotra’s bold move was simple yet powerful: Fixderma would anchor its brand in dermatological science first, branding second.
The company invested in product development and dermatologist relationships, building trust within the medical community. Over time, this created organic advocacy — doctors recommended the products, patients experienced results, and repeat demand grew.
Fixderma also expanded internationally with strategic intent. The brand entered regulated markets and developed a strong export presence, particularly in regions across Asia, Africa, and parts of Europe. By focusing on prescription-strength formulations and clinically tested products, the company differentiated itself from influencer-driven beauty brands.
Scale, Numbers & Global Footprint
Today, Fixderma operates in more than 35 countries worldwide, reflecting its strong export orientation and growing international demand.
The company works with thousands of dermatologists globally, strengthening its position within the dermaceutical category. Over the years, Fixderma has built a diverse portfolio that includes sunscreens, acne treatments, anti-pigmentation products, hair care solutions, and advanced formulations tailored to specific skin types.
According to public interviews and company disclosures:
• Fixderma has recorded consistent revenue growth year after year.
• The brand has established a significant export-driven revenue mix.
• It has developed a strong presence across pharmacy channels and e-commerce platforms.
Its expansion strategy demonstrates how an Indian science-backed brand can compete globally through formulation strength, regulatory discipline, and clinical trust.
From a single vision in 2010, Fixderma has evolved into a global dermaceutical player with scale built on substance.
The Leadership Philosophy - Precision, Purpose, Persistence
Shaily Mehrotra often emphasizes discipline and long-term thinking. Her leadership reflects a pharmaceutical mindset: research deeply, test rigorously, execute consistently.
Rather than chasing short-term visibility, she focused on building a foundation — regulatory approvals, product efficacy, and sustained doctor relationships. That patient scaling strategy strengthened the brand’s credibility across markets.
Her journey also highlights the rise of women entrepreneurs in India’s healthcare and beauty sectors — combining scientific training with strategic business execution.
The Bigger Lesson
Fixderma’s story delivers a powerful insight:
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When credibility becomes your brand language, growth becomes sustainable.
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Trends fade. Clinical trust compounds.
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Marketing excites. Results endure.
Shaily Mehrotra transformed expertise into enterprise by aligning science with strategy. Her journey proves that clarity of positioning, disciplined execution, and global ambition can elevate an Indian brand onto the world stage.
And when purpose meets precision, industries evolve.
Sources: Fixderma Pvt Ltd, Shark Tank India
