WOW STORY OF THE DAY Pandora Goes FULL-CIRCLE: From Precious Metals to Precious Planet |

Updated: December 30, 2025 17:00

Image Source: Pandora Malaysia

Pandora has completed its shift to using 100% recycled silver and gold across all jewelry — ahead of its 2025 goal — helping the brand cut an estimated ~58,000 tonnes of CO₂ emissions annually while maintaining quality and craftsmanship. The move positions Pandora as a sustainability leader in affordable luxury.

Pandora, the world’s largest jewelry brand by volume, has reached a major milestone in its sustainability strategy by fully transitioning to recycled silver and gold for all its jewelry production — well ahead of its original 2025 target.

This strategic shift marks a significant moment not just for Pandora’s supply chain, but also for the broader jewelry industry — where mining has long been associated with high carbon footprints and environmental impact.

Major Takeaways

• Complete transition achieved: Pandora now sources only recycled silver and gold for all new jewelry, eliminating newly mined metals from its core production.

• Significant environmental impact: The shift is projected to avoid approximately 58,000 tonnes of CO₂ emissions annually — roughly equivalent to the yearly electricity use of 11,000 homes or taking about 6,000 cars off the road.

• Ahead of schedule: The achievement was completed earlier than Pandora’s original 2025 timeline, reflecting strong internal execution and supplier collaboration.

• Supply chain transformation: Over 40 supplier facilities underwent audits to meet the Responsible Jewellery Council Chain of Custody standard, ensuring traceability and responsible sourcing practices.

• Craftsmanship preserved: Pandora stressed that quality and design integrity remain uncompromised, with recycled metals indistinguishable from newly mined equivalents in both look and durability.

Notable Updates in Sustainable Jewelry

• Lab-grown diamonds: Alongside recycled metals, Pandora has expanded its use of lab-grown diamonds, whose carbon footprint can be as low as ≈5% of that of mined stones.

:• Environmental leadership Pandora’s move sets a new benchmark in affordable luxury, potentially influencing other brands to adopt circular material practices.

Important Points

• This transition covers all Pandora jewelry categories, including charms, bracelets, rings, earrings, and necklaces.

• Pandora plans to continue expanding sustainability initiatives across its value chain, including circular economy efforts and responsible material sourcing.

Sources: Professional Jeweller / Pandora Group press information, Pandora Group official report

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