ZEE5 has unveiled a bold new brand identity, repositioning itself as a hyperpersonalized, languagefirst content platform. With the tagline “Apni Bhasha, Apni Kahaniyan” (Multiple Languages, Infinite Stories), the platform aims to deepen engagement through culturally authentic storytelling and AIdriven personalization.
Key Highlights:
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New Visual Identity: A vibrant logo and revamped user interface enhance accessibility and engagement.
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LanguageSpecific Subscription Plans:
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₹120/month for individual language packs.
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₹220/month for Hindi, Punjabi, and Bhojpuri content.
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₹320/month for AllAccess plans, with annual options available.
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Content Expansion: Over 130 new titles planned for FY26, including originals, movies, nonfiction, and live content across multiple languages.
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AIPowered Personalization: Advanced recommendation algorithms ensure tailored content discovery for diverse audiences.
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Global Reach: The platform aims to strengthen its footprint in tier2, tier3 cities and international markets.
ZEE5’s transformation marks a pivotal shift in India’s streaming landscape, offering deeply immersive, languagedriven entertainment for millions.
Sources: afaqs, The Hindu BusinessLine, BizAsia.