Image Source: Indian Food Times
DSM Fresh Foods Ltd, the parent company of Zappfresh, has officially launched Meevaa Foods in India, marking its entry into the frozen and ready-to-eat category. The new brand will deliver export-grade, high-quality meals and protein-rich products, catering to India’s rising demand for convenience-driven food solutions while also eyeing global expansion.
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Key Highlights
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Strategic Launch: DSM Fresh Foods Ltd announced the debut of Meevaa Foods, a new frozen and ready-to-eat brand under its Zappfresh umbrella.
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Product Portfolio: Meevaa Foods will focus on premium frozen meals, protein-rich offerings, and export-quality products, targeting urban consumers seeking convenience and nutrition.
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Market Opportunity: India’s frozen food market is projected to grow at a double-digit CAGR, making this launch timely and strategically aligned with consumer trends.
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Global Ambition: DSM Fresh Foods has also acquired Ambrozia Business, signaling plans to expand Meevaa Foods into international markets.
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Leadership Vision: Founder Deepanshu Manchanda emphasized building a robust supply chain and digital-first distribution model, ensuring scalability and consumer trust.
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Consumer Trends: Rising urbanization, busy lifestyles, and preference for ready-to-cook and ready-to-eat meals are driving demand, positioning Meevaa Foods as a strong contender in India’s food-tech space.
Why It Matters
The launch of Meevaa Foods reflects DSM Fresh Foods’ pivot toward innovation, convenience, and global expansion, reinforcing India’s role as a hub for premium frozen food solutions.
Sources: BSE India Press Release, ET Retail, Rediff MoneyWiz
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