Image Source: Moneycontrol
Zomato has clarified that users can withdraw consent for its new contact-sharing feature at any time. CEO Aditya Mangla explained that while previously shared details cannot be revoked, customers can disable future sharing through a simple in-app setting, addressing privacy concerns raised after the rollout.
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Inside the announcement
As per disclosures highlighted by Livemint, Economic Times, and CNBC-TV18, Zomato introduced a consent-based feature allowing restaurants to access customer phone numbers for marketing. Following user concerns, Aditya Mangla posted on LinkedIn that the option to disable sharing is available in-app. He emphasized transparency and reassured users that control remains with them.
Notable updates
• Feature purpose: Enables restaurants to send promotional updates directly to customers
• User control: Consent can be withdrawn anytime via app settings
• Limitation: Already shared contact details cannot be retroactively revoked
• CEO’s clarification: Aditya Mangla stressed user choice and transparency in his LinkedIn post
• Market context: Feature piloted to boost restaurant–customer engagement but faced immediate privacy pushback
Major takeaway
The clarification underscores Zomato’s effort to balance innovation with privacy. By offering an opt-out mechanism, the company aims to reassure customers while continuing to strengthen restaurant partnerships and engagement strategies.
Sources: Ljyemjnt, Economic Times CNBC-TV18
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