Zomato's Phoenix Moment: Rising as Eternal in a Competitive Tech Landscape

Food and grocery order delivery behemoth Zomato has finally obtained the final go-ahead from the Ministry of Corporate Affairs (MCA) for the name change to "Eternal Limited," with effect from March 20, 2025. Earlier this month, the shareholders had sanctioned the same through a special resolution. Even though the company will now officially be called Eternal Limited, both the brand name and app name for its food delivery business shall continue to be Zomato. The ticker symbol of the stock will also be revised to incorporate the new name. Eternal Limited will have four main businesses: Zomato, Blinkit, District, and Hyperpure. CEO Deepinder Goyal had said that the name change would be in alignment with Blinkit becoming a big contributor to the company's future. The website of the corporation will shift from zomato.com to eternal.com. This rebranding is a strategic move for the company as it diversifies its business interests and expands beyond its original food delivery service.

 

Source: India TV News