Piramal Finance Eyes Gold Loan Leap: Clarifies Buzz on Keertana Buyout Talks

Exchange Clarification Alert

BSE sought clarification from Piramal Finance Ltd on December 9, 2025, regarding an Economic Times article titled "Piramal Finance eyes Keertana for foray into gold loan segment." The report highlights buyout talks with Hyderabad-based Keertana Finserv, a gold loan specialist, as Piramal diversifies beyond housing and property loans. Response remains pending, fueling market speculation on this strategic pivot.​

Key Highlights

Strategic Gold Push: Piramal aims to launch gold loans by FY26 end, leveraging rising gold prices for higher loan values; gold segment fits "Bharat customers" focus.​

Keertana Profile: Founded 2022, ₹3,250 Cr portfolio (90%+ gold loans), targets ₹4,200 Cr by FY26; promoter denies full sale, eyes minor stake dilution or IPO at ₹5,000 Cr.​

Piramal Snapshot: Post-reverse merger listing (Nov 7), ₹91,500 Cr AUM (55% housing/LAP); retail AUM to hit ₹1.5 lakh Cr by FY28.​

Market Context: Gold loans surge amid RBI scrutiny; peers like L&T Finance entered recently, drawn by high yields and secured nature.​

Sources: Economic Times, BSE India, Money.rediff.com