Spicing Up Strategy: Haldiram’s Elevates Divya Batra To VP Marketing

Leadership promotion marks strategic shift

Haldiram Snacks Food Pvt. Ltd. has officially elevated Divya Batra to the role of Vice President – Marketing, effective October 13, 2025. Batra, who previously served as Head of Marketing since May 2022, brings over 18 years of experience in brand transformation, category growth, and consumer marketing across the FMCG and food sectors.

Her promotion reflects Haldiram’s commitment to strengthening its leadership bench as the company expands its footprint in domestic and international markets. Batra will now oversee brand strategy, innovation, and digital marketing initiatives, positioning Haldiram’s as a modern, consumer-first brand while preserving its legacy appeal.

Experience rooted in FMCG excellence

Before joining Haldiram’s, Batra spent over a decade at McCormick & Company (Kohinoor Foods), where she led e-commerce expansion, packaging revamps, and integrated marketing campaigns. Her ability to blend traditional brand values with contemporary consumer expectations has been instrumental in Haldiram’s recent growth.

Under her leadership, the company launched several successful campaigns and product innovations that resonated with younger audiences and urban markets, while maintaining strong ties with its core customer base.

Key highlights:
- Divya Batra promoted to Vice President – Marketing at Haldiram’s  
- Previously served as Head of Marketing since May 2022  
- Brings 18+ years of experience in FMCG and brand strategy  
- Will lead innovation, digital marketing, and consumer engagement  
- Promotion aligns with Haldiram’s expansion and modernization goals  

Industry response and future outlook

Marketing and FMCG experts have welcomed the move, noting that Batra’s elevation signals Haldiram’s intent to double down on brand innovation and digital transformation. Her appointment is expected to drive new campaigns, product launches, and strategic partnerships that cater to evolving consumer preferences.

With Haldiram’s continuing to expand its presence in global markets, Batra’s leadership will be key in shaping the brand’s narrative and competitive positioning in the snack and sweets category.

Sources: afaqs, LinkedIn, Media Infoline