Swipe Up for Sixes! How Influencers Are Changing the IPL Ad Playbook

Unknown Apr 02, 2026 700 Views

Indian Premier League (IPL) 2025 has begun a campaign revolution with brands investing ₹550 crore in influencer-led campaigns. Influencers are revolutionizing the game of ads by firing up millions of fans on social media through live match chat, memes, and interactive content. There have been 315...

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