Tata Nexon Pure+ PS Launched: Affordable Power Steering Upgrade Boosts SUV Appeal at Rs 9.59 Lakh

In a strategic expansion of its bestselling Nexon lineup, Tata Motors unveiled the Pure+ PS trim today, targeting entry-level buyers who prioritize convenience. Priced competitively at Rs 9.59 lakh, this variant bridges the gap between base models and higher trims, reinforcing Tata Nexon's dominance in India's sub-compact SUV segment.

Variant Details and Pricing

The Nexon Pure+ PS builds on the existing Pure trim by incorporating power steering (PS), a feature absent in the base Pure variant. Retailing at Rs 9.59 lakh (ex-showroom, introductory price), it undercuts many rivals like the Hyundai Venue and Kia Sonet entry-level models. This pricing positions the Tata Nexon Pure+ PS as an attractive option for urban commuters and first-time SUV owners, combining affordability with essential upgrades. Available in petrol and CNG powertrains, it retains the Nexon's 1.2-litre turbo-petrol engine delivering 118 bhp and 170 Nm torque.

Key Features and Enhancements

Power steering headlines the changes, improving maneuverability in tight city traffic—a boon for novice drivers. Standard Nexon highlights include a 5-star Global NCAP safety rating, dual airbags, ABS with EBD, and a spacious 382-litre boot. The Pure+ PS also features a 7-inch touchscreen infotainment system, LED DRLs, and roof rails, ensuring it doesn't skimp on modern SUV essentials.

Key highlights

•⁠  ⁠Power steering addition for effortless handling

•⁠  ⁠Ex-showroom price: Rs 9.59 lakh (petrol/CNG)

•⁠  ⁠Retains 5-star safety, 16-inch steel wheels

•⁠  ⁠6-speed manual gearbox standard

•⁠  ⁠Competitive against Venue, Sonet base variants

 Market Impact and Strategy

This launch underscores Tata's aggressive push in the sub-10 lakh SUV market, where Nexon commands over 25% share. By addressing a common pain point in base trims, Tata aims to capture more fleet buyers and rural markets. Experts predict strong sales, especially with CNG demand rising amid fuel price volatility. Deliveries commence next week, with bookings open nationwide.

Sources: Tata Motors official press release, Autocar India, CarDekho