Livemint's sharpest contrarian, Manu Joseph, returns to one of his most provocative recurring arguments: why do human beings feel a deep, personal sense of pride in achievements they had no hand in? From India's ISRO missions to cricket World Cups and IPL victories, his column dismantles the psychology of borrowed glory with characteristic wit and surgical precision.
Every time India achieves something extraordinary a lunar landing, a World Cup triumph, a Nobel nomination millions of people who contributed nothing to that outcome are seen weeping, cheering, and declaring themselves "proud." Manu Joseph, novelist, Netflix creator, and Mint's most reliably discomforting weekly columnist, has made it his intellectual mission to examine this phenomenon honestly. His latest column returns to this rich territory, asking the uncomfortable question that most public discourse refuses to: when we say we are proud of someone else's achievement, what are we actually talking about?
Who Is Manu Joseph And Why Does He Keep Poking This Particular Bear
Born in Kottayam, Kerala and raised in Chennai, Manu Joseph is a graduate of Loyola College who dropped out of Madras Christian College to become a journalist. He rose to prominence as editor of Open magazine before becoming a weekly columnist for Livemint where his column now runs every Sunday and routinely ignites social media debates. His debut novel Serious Men (2010) won the Hindu Literary Prize and the PEN Open Book Award; his second novel The Illicit Happiness of Other People (2012) was shortlisted for the same prize. He created and wrote Decoupled, the Netflix comedy series released in December 2021. His recent Mint columns have ranged from the inequality symbolised by business class airline seats to whether youth has become the world's most overvalued asset the pride column fits precisely within his ongoing project of exposing the gap between what people genuinely feel and what they believe they feel.
The Chandrayaan Moment That Made India Furious
The most vivid recent instantiation of Joseph's argument came in August 2023, when Chandrayaan-3 landed successfully on the Moon's south pole. Joseph published a column titled "How to survive if you don't feel proud of our Moon feat" making a simple, precise point: pride is an emotion that presupposes personal contribution, and millions of Indians celebrating as though they had personally guided the lander had confused joy, relief, and national happiness with pride. The piece generated heavy trolling on social media. Yet the logic is airtight: "One should feel proud of things one achieves on one's own, or contributes to, directly, as part of a team achievement. Anything else there could be other feelings to describe those scenarios." What Joseph was really targeting was not celebration itself, but the specific vocabulary of pride the possessive claim of personal credit that Indians reflexively reach for when the country succeeds.
The NRI Paradox And The Geography Of Pride
Joseph has also mapped the curious intensity of pride among Indians who live furthest from India. In a widely shared passage, he observed that the NRI in a Western country "reaches for the comfort of home" whenever made to feel inadequate by foreign society, and that India's achievements become "magnified in their eyes" accordingly. The implication is sharp: the fiercer the pride, often the greater the distance literal, social, or psychological from the achievement itself. Pride in others' accomplishments, in this reading, operates as compensation for a deficit in one's own life, a way of borrowing identity and stature from strangers who have actually done the hard work.
The Inequality Angle Joseph Refuses To Drop
What elevates Joseph's argument beyond mere contrarianism is its connection to his broader social analysis. In his May 2026 column on business class seats, he wrote about witnessing economy passengers sweltering and fainting on an Air India flight while business class dined on wine arguing that inequality is "something people don't always want to hear." The same mechanism is at work in vicarious pride: it allows people to feel elevated to feel that they belong to a successful group without actually addressing the conditions of inequality that separate them from the people whose achievements they are borrowing. Pride in ISRO costs nothing. Demanding better science education for every Indian child is considerably harder.
The Intellectual Architecture Of The Argument
The psychological literature supports Joseph's instinct even when it complicates his framing. The academic concept of BIRGing Basking in Reflected Glory, coined by social psychologist Robert Cialdini confirms that people routinely associate themselves with successful others to enhance self-image, particularly after personal setbacks. Research published in 2024 found that expressing pride in shared group achievements can paradoxically reduce perceptions of individual competence, because observers interpret such pride as the person claiming unearned credit. Joseph's column, in effect, is applied BIRGing criticism but where academic psychology is descriptive and neutral, Joseph is deliberately normative: he thinks this habit impedes both self-knowledge and honest collective progress.
Reflected Glory Insights
- Manu Joseph's Mint column challenges the human habit of "basking in reflected glory" taking personal pride in achievements one had no part in, across sports, space, and national identity
- His most famous intervention was the August 2023 column "How to survive if you don't feel proud of our Moon feat," published immediately after Chandrayaan-3's lunar landing
- His core argument: pride specifically presupposes personal contribution; happiness, awe, relief, and joy are accurate emotions pride without contribution is a form of self-deception
- The NRI paradox: Joseph identifies Indians living abroad as the most intense agents of vicarious national pride, using India's achievements to compensate for perceived social diminishment in foreign societies
- His May 2026 column on business class airline inequality signals the same underlying theme how people avoid confronting structural inequality by performing feelings of group elevation
- The psychological concept underlying this behaviour is called BIRGing (Basking in Reflected Glory), coined by Robert Cialdini; research confirms people do this most intensely after personal setbacks
- A 2024 study found that expressing pride in shared group achievements can actually reduce perceptions of individual competence in observers' eyes backing Joseph's core intuition
- Joseph is a Loyola College graduate, former Open magazine editor, Hindu Literary Prize and PEN Open Book Award winner (Serious Men, 2010), and creator of Netflix series Decoupled (2021)
- His recent Mint columns have interrogated youth fetishism (April 2026), class inequality in air travel (May 2026), and the poverty trap (January 2026) all part of one continuous intellectual project
Sources: Livemint / Manu Joseph column archive (May 2026)
Show more
