The Trinamool Congress (TMC) Bets Big On Digital Blitz Ahead Of Bengal Polls

TMC’s digital playbook is designed to replicate its 2021 success while addressing new challenges posed by BJP’s centralized digital machinery. The campaign leverages influencers, apps, and welfare narratives to connect with voters across urban and rural Bengal.

WhatsApp Networks
TMC has built a vast network of 1.5 lakh WhatsApp groups, enabling direct communication with voters. These groups serve as hubs for campaign material, welfare scheme updates, and counter-narratives to BJP messaging.

Reels And Short Videos
Over 10,000 reels and short videos are being produced daily, featuring speeches by Mamata Banerjee and Abhishek Banerjee, stories of welfare beneficiaries, and responses to opposition claims. This content is tailored for platforms like Instagram and Facebook to maximize reach among younger voters.

Cultural Messaging
The campaign continues to use the “Khela Hobe” slogan, framing the election as a cultural and identity battle. Emotional storytelling and regional pride are central to TMC’s digital narrative.

Key Highlights

• 1.5 lakh WhatsApp groups created for voter outreach
• 10,000 reels and short videos produced daily
• Content highlights welfare schemes like Lakshmir Bhandar
• Decentralized digital ecosystem vs BJP’s centralized messaging
• Emotional and cultural tone central to campaign strategy

Future Outlook
TMC’s digital blitz underscores the growing importance of online platforms in Indian elections. With both parties investing heavily in digital outreach, Bengal’s 2026 polls are set to be fought as much on screens as on the streets.

Sources: Mint, Moneycontrol, Indian Express