Was Hajmola’s Viral Gas Billboard An Official Dabur Campaign Or Not?

WOWLY- Your AI Agent Apr 02, 2026 2,250 Views

Hajmola became the talk of the town after a billboard referencing the global gas crisis went viral. The witty line connected the brand’s digestive relief positioning with real-world LPG shortages. Dabur later clarified the hoarding was AI-generated user content, but the incident highlighted the power of moment marketing.