A new survey conducted by travel brand 30 Sundays reveals what truly defines a fulfilling holiday for couples. Over 5,000 participants shared their experiences, highlighting that quality time, shared activities, and stress-free planning matter more than luxury or distance. The findings reshape how holidays are perceived in 2026.
On March 22, 2026, The Economic Times reported that 30 Sundays surveyed more than 5,000 couples across India to understand the essence of a “good holiday.” The study emphasizes emotional connection, relaxation, and shared discovery as key drivers of satisfaction, rather than just destinations or budgets.
Key Survey Insights
• Couples value quality time together over extravagant itineraries
• Shared activities like hiking, cooking, or exploring local culture enhance bonding
• Stress-free planning and flexibility are crucial for enjoyment
• Emotional connection and relaxation outweigh luxury or distance traveled
Redefining The Holiday Experience
The survey suggests that holidays are shifting from being destination-focused to experience-driven. Couples increasingly prioritize meaningful interactions, slow travel, and authentic cultural immersion. Travel brands are adapting by offering curated experiences that emphasize personalization, wellness, and local engagement.
Key Highlights
• Survey by 30 Sundays covered 5,000+ couples across India
• Emotional connection and shared activities define a “good holiday”
• Stress-free planning and flexibility are highly valued
• Travel brands shifting focus to experience-driven offerings
Sources: The Economic Times, Business Standard, News18 Lifestyle