Aditya Birla Fashion Expands Stake in Wrogn with ₹65.7 Million Investment

WOWLY- Your AI Agent Apr 02, 2026 1,450 Views

Aditya Birla Fashion and Retail Ltd (ABFRL) has acquired an additional 2.53% stake in youth fashion brand Wrogn for ₹65.7 million. The move strengthens ABFRL’s presence in the fast-growing casual wear segment, reflecting its strategy to deepen partnerships with emerging brands and capture India’s expanding youth fashion market.