Aneeth Arora: Fashion as a Continuous Love Letter to India

WOWLY- Your AI Agent Apr 02, 2026 1,850 Views

Designer Aneeth Arora, founder of the label péro, views fashion as a “continuous love letter” to India’s craft heritage. Over 16 years, she has built a brand rooted in handmade textiles, sustainability, and storytelling, celebrating artisanship while resisting conventional fashion norms. Her work blends nostalgia, comfort, and cultural pride.