Annu Gupta Takes Charge as Haldiram’s CEO for Global Expansion

Haldiram, one of India’s most iconic snack and food brands, has announced the appointment of Annu Gupta as CEO – International Business. Gupta brings nearly three decades of FMCG experience, including a distinguished 13-year tenure at Britannia Industries, where he successfully scaled its global presence.

In his new role, Gupta will be based in Dubai and tasked with accelerating Haldiram’s international ambitions. His focus will be on expanding the brand’s reach across the Middle East, Africa, and other emerging markets, while reinforcing Haldiram’s position as a trusted global Indian food brand.

Gupta expressed excitement about the opportunity, noting that his mission is to build on Haldiram’s 80-year legacy and transform it into a globally respected name in the food industry.

Key Highlights

• Appointment: Annu Gupta named CEO – International Business at Haldiram
• Background: 13 years at Britannia Industries, leading global expansion
• Mandate: Globalize Haldiram’s 80-year-old legacy brand
• Base: Dubai, to drive growth in key international markets
• Experience: Nearly 30 years in FMCG, expertise in scaling businesses globally

Sources: Exchange4Media, afaqs!, SightsInPlus, CEO Insights