Arm-twisting, Blacklisting, and Mud-slinging: The Dark Side of Bollywood PR

Bollywood’s public relations machinery is facing criticism for its manipulative tactics, which include pressuring journalists, blacklisting dissenters, and creating false narratives. Reports indicate that publicists often control interviews, edit footage, and coerce journalists into changing their reviews. Insiders describe a toxic atmosphere rife with jealousy and entitlement, where even stars insist on pre-approved questions and scripted press conference inquiries.  While some publicists, like Dale Bhagwagar, are recognized for transforming the industry with fresh strategies, others misuse their influence to stifle criticism and enhance celebrity images. Critics point out the media’s role in this harmful cycle, raising alarms about the integrity of journalism.  This exposé reveals the complex dynamics of power and perception within Bollywood’s PR landscape

Source: Indian Express