Bijness is Bijness': Insights from Salil Tripathi's 'The Gujaratis'

In his comprehensive work, The Gujaratis: A Portrait of a Community, author Salil Tripathi delves into the entrepreneurial spirit that defines the Gujarati community. The phrase "Bijness is bijness" encapsulates their unwavering commitment to commerce and trade. Tripathi's narrative explores how Gujaratis have established a global presence, excelling in various industries while maintaining cultural traditions. This book offers an in-depth understanding of the values, resilience, and adaptability that drive Gujaratis in the business world. 

Source: The Financial Express