BJP’s New Power Grid: Nitin Nabin Blends Veteran Strategists, Young Faces and Stronger Women Leadership

NEW DELHI — Bharatiya Janata Party (BJP) National President Nitin Nabin on Monday announced a major organizational reshuffle of the party's central office-bearers. The reorganization brings former Union Minister Smriti Irani back into the core operational fold as National General Secretary and re-inducts RSS strategist Ram Madhav as National Vice President.

The structural reset, unveiled seven months after Nabin took charge as the party's 12th national president, focuses heavily on youth representation, social engineering, and enhanced women's participation ahead of upcoming assembly elections in states such as Uttar Pradesh, Punjab, and Gujarat.

Major Overhaul Across Key National Positions

The newly announced structure comprises 13 National Vice Presidents, 8 National General Secretaries, and 16 National Secretaries. Union Minister for Commerce and Industry Piyush Goyal has been named the National Treasurer—a position he previously held from 2010 to 2014—while Rajesh Mangal has been appointed National Joint Treasurer. B.L. Santhosh continues as National General Secretary (Organisation).

Among the eight National General Secretaries, the BJP retained only Vinod Tawde and Sunil Bansal from the previous team. Joining them alongside Smriti Irani are former Tripura Chief Minister Biplab Kumar Deb, Satish Poonia, Harish Dwivedi, Gajendra Patel, and Sanjay Bhatia.

The team of National Vice Presidents includes prominent leaders such as former Rajasthan Chief Minister Vasundhara Raje, former Uttarakhand Chief Minister Tirath Singh Rawat, Baijayant Jay Panda, D. Purandeshwari, Rekha Verma, and Manpreet Singh Badal. Six of the 13 Vice Presidents are women.

In the party's affiliated wings, 35-year-old Vadodara MP Hemang Joshi has been named president of the Bharatiya Janata Yuva Morcha (BJYM), replacing Tejasvi Surya. Roop Kumari Choudhary takes charge of the Mahila Morcha. In a key shift within the communication apparatus, Chhattisgarh leader Deepak Mhaskey replaces Amit Malviya as Social Media Convener, while Lok Sabha MP Anil Baluni is retained as National Media In-charge.

Official Announcements

Prime Minister Narendra Modi congratulated the newly appointed office-bearers via a statement on X:

"Congratulations to the newly appointed National Office Bearers of the BJP and those who have been given various responsibilities in the Party. This newly appointed team brings together organisational experience, energy and grassroots connect. I am confident they will give their best in strengthening our Party and focussing on public service."

Speaking on the reorganization, BJP President Nitin Nabin stated:

"With a blend of experience and energy, this team will give new momentum to the organisation under the guidance of Prime Minister Narendra Modi."

Why It Matters

The reshuffle signals the BJP’s operational pivot toward regional election preparedness and long-term voter outreach. By inducting 12 women across national leadership tiers and appointing younger parliamentarians to youth bodies, the central leadership aims to solidify ties with young voters and women demographics.

The inclusion of experienced poll strategists like Ram Madhav, Vinod Tawde, and Sunil Bansal emphasizes structured campaign execution for state elections scheduled over the next two years.

Key Facts at a Glance

• Leadership Team: 13 Vice Presidents, 8 General Secretaries, and 16 Secretaries appointed.

• Key Returns: Smriti Irani named National General Secretary; Ram Madhav appointed Vice President.

• Treasury & Organization: Piyush Goyal appointed Treasurer; B.L. Santhosh retained as General Secretary (Organisation).

• Youth & Digital: Hemang Joshi replaces Tejasvi Surya at BJYM; Deepak Mhaskey succeeds Amit Malviya as Social Media Convener.

• Diversity Metrics: Includes 12 women leaders and regional representation across northern, eastern, and western states.

Frequently Asked Questions

Who is the new National Treasurer of the BJP?

Union Minister Piyush Goyal has been appointed National Treasurer, a role he previously held between 2010 and 2014.

What role has Smriti Irani been assigned in the new BJP team?

Smriti Irani has been appointed as one of the party’s eight National General Secretaries.

Who has replaced Amit Malviya as Social Media Convener?

Deepak Mhaskey from Chhattisgarh has been named the new Social Media Convener for the party.

Who leads the BJP’s youth wing (BJYM) after the reshuffle?

Vadodara MP Hemang Joshi has been appointed as the President of the BJYM.

Source: Official statements released by the Bharatiya Janata Party Central Office, announcements from Prime Minister Narendra Modi, and updates via the Ministry of Commerce and Industry.