Catalyst Brands Pilots AI Product Visuals In India To Reduce Logistics And Costs

Pearl Doshi - Gujarat Bureau May 28, 2026 1,050 Views

Global firms are increasingly using AI at their Indian hubs to bring advertising and marketing work in-house, cutting costs and turnaround times. Companies like Kimberly-Clark, Catalyst Brands, and Target India report dramatic reductions in content creation time and reliance on external agencies, reshaping the global advertising industry.

India’s global capability centers are becoming the backbone of multinational advertising operations. By leveraging AI tools, firms are accelerating campaign creation, generating product visuals, and optimizing influencer strategies, all while reducing dependence on traditional ad agencies.

Speed And Efficiency Gains

Kimberly-Clark has cut content creation time from 24 days to just two hours using an India-built AI platform. This tool also helps identify suitable influencers and localize campaigns across markets, enabling faster rollouts and cost savings.

Catalyst Brands’ AI Pilots

Catalyst Brands, parent of J.C. Penney, is piloting AI-generated product images and videos for online listings. This innovation reduces the need to ship inventory worldwide for photo shoots, saving logistics costs and speeding up e-commerce readiness.

Target India’s AI Copywriting

Target’s ad business, Roundel, is using AI to generate ads faster and respond quickly to trends. Copywriters are supported by AI tools that enhance personalization and loyalty campaigns, creating measurable value for business partners.

Impact On Ad Agencies

Analysts note that AI adoption could disrupt traditional agency models, as firms increasingly build in-house creative teams. While AI handles scale and speed, agencies may need to focus on strategic creativity and specialized expertise to remain competitive. Gartner reports that nearly all senior marketing leaders now use AI, with investments accounting for over 15% of marketing budgets.

Advertising Industry Insights

•⁠ ⁠Kimberly-Clark cut content creation time from 24 days to 2 hours

•⁠ ⁠Catalyst Brands piloting AI-generated product visuals for online listings

•⁠ ⁠Target India using AI copywriting for faster ad production

•⁠ ⁠AI adoption pressures traditional ad agencies to focus on creativity

•⁠ ⁠Gartner survey: AI now accounts for 15% of marketing budgets

Sources: Reuters via New Orleans CityBusiness, Moneycontrol, The Economic Times, U.S. News, WHBL

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