Cheers to the Future: IOC and AB InBev Toast to a Longer Olympic Partnership

The International Olympic Committee (IOC) has revealed an extension of its Worldwide Olympic Partnership with AB InBev, the world's largest brewer, until 2032. This deal follows their first partnership unveiled in January 2024, which was to last until the 2028 Los Angeles Olympics. The long-term agreement now encompasses the 2030 Winter Olympics in the French Alps and the 2032 Brisbane Olympics. Corona Cero, AB InBev's non-alcoholic beer, will remain the Olympic Games' global beer sponsor, highlighting their mutual dedication to responsible consumption. In the United States, Michelob ULTRA will be the Olympic and Paralympic Games' sponsor through 2032.

 

Source: International Olympic Committee (IOC) announcement