Dentsu Launches Mumbai Innovation Lab to Blend Empathy, Tech, and Culture

Dentsu has officially launched its India innovation hub, Dentsu Lab, in Mumbai on July 15, 2025, marking a strategic expansion of its global network that includes Tokyo, London, and Warsaw. The lab aims to fuse emerging technologies with culturally rooted creativity and human-centered design to solve real-world business and societal challenges.

Key Highlights From The Launch

- Dentsu Lab India will be led by Gurbaksh Singh, Chief Creative and Innovation Officer – South Asia  
- The lab offers creative R&D services across AI, immersive tech, IoT, AR/VR/MR, product design, and rapid prototyping  
- Mumbai joins Bengaluru and Gurgaon as physical lab locations, creating a pan-India innovation footprint  
- Charter clients include SBI Life, DSP Mutual Fund, and Panasonic  

Prototype Showcase

- Tokonoma: AI-powered installation from Tokyo that converts handcrafted pottery into music  
- Unlabeled: Fashion-tech concept using camouflage to resist AI surveillance  
- Garuda Rakshak: Drone-based public safety solution developed in India  
- Motorola Deep Connect: Emotionally intelligent tech for remote connectivity  
- Unfiltered History Tour: AR museum experience challenging colonial narratives  

Strategic Vision

- The lab reflects Dentsu’s ‘Innovate to Impact’ proposition, emphasizing purpose-driven innovation  
- India’s blend of engineering talent, storytelling heritage, and digital adoption positions it as a global creative engine  
- The lab will serve as a co-creation space for brands, startups, and cultural thinkers to build scalable, empathetic solutions  

Sources: afaqs, Exchange4Media, Economic Times, Social Samosa