Emami Launches 'Smart And Handsome': A Bold Rebranding Move

Emami is now rechristening its mens grooming product  'Fair And Handsome’ with the name “Smart and Handsome," and has roped in Bollywood star Kartik Aaryan as their brand ambassador. This may be the ultimate step in bringing a more competitive branding in the fray. The decision to rebrand also brings new meaning to creating a modern image apart from adding items to the catalogue of male grooming essentials. Emami targets significant growth, aiming for a ₹1,000 crore revenue in the next few years.

Source: Emamiltd, Zeebiz, Business Standard