Excitel's Rise to INR 487 Cr Revenue: The Affordable Internet Revolution

Excitel Broadband has grown exponentially with a revenue of INR 487 crore in FY24 through its focus on affordable and unlimited internet services. By providing super-fast fiber-optic connectivity with no data limitations, Excitel has revolutionized the broadband segment, acquiring over a million users in 55 cities. The company's strategy is to tie up with local cable operators to widen its reach, especially in unorganized urban zones generally neglected by the big players. Excitel's aggressive pricing and bundled entertainment services, including subscriptions to various OTT platforms, have further raised its appeal. This strategy has made Excitel a key player in India's fast-changing broadband market.

 

Source: CXO Today