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High Spirits, Low Prices: The Dual Strategy of India's Richest Liquor Maker

Unknown Apr 02, 2026 400 Views
High Spirits, Low Prices: The Dual Strategy of India's Richest Liquor Maker
United Spirits is India's wealthiest liquor company with a market capitalization of over ₹98,000 crores. The company has a reputation for selling luxury brands such as Royal Challenge, Johnny Walker, Signature, and Antiquity. It also manufactures cheap alcoholic drinks such as Bagpiper and Mc...

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