H&M has opened its 70th store in India at Jodhpur’s K Mall, marking a significant milestone in its retail expansion. The new outlet strengthens the brand’s presence in tier-II cities, offering fashion-forward collections at affordable prices. This expansion reflects H&M’s strategy to tap into India’s growing fashion retail market.
On March 27, 2026, H&M India announced the launch of its 70th store in Jodhpur, Rajasthan. Located at K Mall, the store brings the brand’s global fashion offerings to a new consumer base. The move highlights H&M’s focus on expanding beyond metros into emerging urban centers.
Expansion Details
New Store: 70th H&M outlet in India, located at Jodhpur’s K Mall.
Focus: Affordable fashion for men, women, and children.
Strategy: Strengthening presence in tier-II cities to reach wider audiences.
Milestone: Marks H&M’s continued growth in India’s competitive retail sector.
Strategic Impact
Enhances accessibility of international fashion in smaller cities.
Supports India’s booming apparel market, projected to grow seadily through 2030.
Reinforces H&M’s commitment to sustainability and affordability in fashion retail.
Industry Context
India’s fashion retail industry is valued at over ₹5 trillion.
Global brands are increasingly targeting tier-II and tier-III cities.
H&M competes with Zara, Uniqlo, and Reliance-backed brands in the fast-fashion segment.
Key Highlights
• H&M opens 70th store in India at Jodhpur’s K Mall
• Expansion targets tier-II cities with affordable fashion offerings
• Strengthens brand presence in India’s growing retail market
• Reinforces sustainability and accessibility in fashion retail
• Competes with global and domestic fast-fashion players
Sources: Business Standard, The Economic Times, Fashion Network