InCred Wealth Strengthens Family Office Practice with Anu Bora’s Appointment

InCred Wealth & Investment Services has announced a key leadership appointment as it gears up for its next phase of growth. The firm has named Anu Bora as the Head of its Family Office practice, reinforcing its commitment to serving ultra-high-net-worth individuals and business families with tailored wealth management solutions.  

With nearly three decades of experience in banking, private wealth, and family office advisory, Bora brings a wealth of expertise to her new role. She has previously held leadership positions at Client Associates, ASK Wealth Advisors, American Express, and Standard Chartered Bank, advising entrepreneurs, promoters, and executives on complex portfolios and long-term wealth strategies.  

InCred Wealth, a division of InCred Capital, has rapidly expanded since its inception in 2020, managing over Rs 50,000 crore in assets across domestic and global mandates. The firm’s open-architecture model has positioned it as a leader in curating research-backed investment ideas. Bora’s appointment is expected to further enhance InCred Wealth’s capabilities in the family office domain, offering bespoke solutions that align with evolving generational values and global market shifts.  

Strategic Developments:  
- Anu Bora appointed as Head of Family Office, bringing extensive experience in wealth advisory.  
- InCred Wealth continues its expansion, managing over Rs 50,000 crore in assets.  
- The firm aims to redefine family office services, connecting wealth with purpose and legacy-building.  

Sources: BusinessWorld, PrNewsWire.