India's Digital News Boom: What's Driving the 10.6 Billion Hour Milestone?

Indian consumers spent a whopping 10.6 billion hours viewing news on online platforms in 2024, as per recent Comscore reports. The digital landscape of the country had 524 million unique visitors by December, outpacing both the US and Indonesia. Men formed the majority of the audience at 63%, while women comprised 37%. The 15-34 age group was the major consumers of online news. This trend follows the overall shift towards online content, with 71% of Indians now opting for digital sources of news. YouTube is the most widely used site for news consumption, followed by WhatsApp and Facebook. The statistics reflect India's fast-changing digital news landscape and shifting media viewing habits.

 

Source: Exchange4Media