JioStar, the official broadcaster of IPL 2026, has confirmed signing 27 sponsors across both TV and digital platforms. The sponsorship roster includes Google Search AI Mode, Campa Energy, and Havells & Lloyd as co-presenting sponsors, while Birla Opus, Hero MotoCorp, and Amazon.in join as co-powered partners. This diverse mix reflects IPL’s unmatched advertising appeal.
On March 26, 2026, The Hindu BusinessLine and Best Media Info reported that JioStar unveiled its sponsorship lineup for the upcoming TATA IPL season. The broadcaster emphasized that the exit of real-money gaming brands has opened doors for new-age categories such as AI, FMCG, EV, and consumer electronics, making IPL 2026 one of the most diversified sponsorship seasons ever.
Co-Presenting Sponsors
• Google Search AI Mode
• Campa Energy
• Havells & Lloyd
Co-Powered Sponsors
• Birla Opus
• Hero MotoCorp
• Amazon.in
Other Sponsors
• Brands from FMCG, EV, finance, and consumer electronics sectors
• Mix of established players and digital-first platforms
• Reflects IPL’s role as India’s largest cross-screen advertising property
Industry Impact
• Sponsorship revenues for franchises have grown 20–30% in 2026
• AI’s entry signals new advertising categories in Indian cricket
• IPL continues to dominate as India’s biggest sports marketing platform
Key Highlights
• JioStar signs 27 sponsors for IPL 2026 across TV and digital
• Google, Campa, Havells & Lloyd confirmed as co-presenting sponsors
• Birla Opus, Hero MotoCorp, Amazon.in join as co-powered sponsors
• Sponsorship categories include AI, FMCG, EV, finance, consumer electronics
• Franchises see 20–30% growth in sponsorship revenues
Sources: The Hindu BusinessLine, Best Media Info, JioStar Official Release