Journey to Revival: Travel Cos Seek Govt Support

Travel companies and industry associations are urging the Indian government to enhance overseas promotions to counter the decline in foreign tourist arrivals. Despite a slight increase in 2024, numbers remain below pre-pandemic levels. The industry is calling for improved marketing, streamlined visa processes, and better air connectivity. The lack of international visibility is cited as a major issue, with participation in key trade shows like the Arabian Travel Market uncertain. Industry leaders emphasize that tourism is a discretionary purchase, requiring active promotion to attract visitors. They also highlight the need to focus on the export component of tourism to boost economic benefits.

Source: Economic Times, Travel Industry Reports