MINI’s ‘Extra’ Drive: Kareena Kapoor Stars in Countryman Campaign

MINI India elevates the premium SUV experience in a new conversational campaign film featuring actor Kareena Kapoor Khan.

NEW DELHI — MINI India has officially launched a new campaign film for the all-new MINI Countryman, featuring Bollywood actor Kareena Kapoor Khan. The campaign, which debuted on July 15, 2026, highlights the model's evolution from a compact icon to a more spacious and versatile premium SUV, reinforcing the brand's identity of individuality and spontaneity.

The campaign film, conceptualized by the Sociowash (SW) Network, breaks away from conventional automotive advertising. Instead of a traditional product demonstration, it utilizes a conversational and spontaneous format where Kapoor Khan interacts with the vehicle, discovering its updated features—such as the larger cabin and circular OLED display—in a light-hearted, cinematic narrative.

A "Bold Personality" for the Biggest MINI

The MINI Countryman, currently the largest vehicle in the brand's lineup, is positioned as a blend of bold personality and everyday practicality. Shruti Arora, Head of Marketing, MINI, BMW Group India, stated that the brand sought to celebrate this "biggest MINI ever" in a way that remains true to its distinctive character.

"Kareena Kapoor Khan brings the perfect blend of wit and confidence, creating a natural fit that invites audiences to discover the MINI Countryman differently," Arora said.

The film, directed by Vikalp Chhabra and produced by Ankit Ahuja of Red Comet Films, emphasizes the car's updated interior design, including the signature circular OLED display and increased interior dimensions. Ankit Ahuja noted that the team focused on crafting an effortless, conversational exchange, allowing the actor’s personality to “spark off” the character of the MINI Countryman naturally.

Strategic Brand Positioning

The collaboration reinforces MINI India’s focus on the premium SUV segment. The locally assembled MINI Countryman C is currently priced at ₹47.50 lakh (ex-showroom) and is powered by a 1.5-litre turbo-petrol engine producing 156 bhp.

By partnering with Kareena Kapoor Khan—who serves as the brand ambassador for this campaign—MINI India is leveraging her cultural relevance and style to appeal to luxury buyers who value design and performance over traditional, utilitarian transport. The campaign is currently live across MINI India’s digital and social media platforms.

Key Facts at a Glance

• Campaign Launch: July 15, 2026.

• Key Features Highlighted: Larger cabin space, circular OLED display, and refreshed interior design.

• Vehicle Specs: The locally assembled MINI Countryman C features a 1.5-litre turbo-petrol engine delivering 156 bhp.

• Price: ₹47.50 lakh (ex-showroom).

Frequently Asked Questions

What is the core theme of the new MINI India campaign?

The campaign focuses on curiosity and spontaneity, showcasing the MINI Countryman’s increased size and versatility through a conversational narrative with Kareena Kapoor Khan.

Who are the key contributors to this film?

The film was conceptualized by SW Network, directed by Vikalp Chhabra, and produced by Ankit Ahuja of Red Comet Films.

Where can the campaign be viewed?

The campaign film is currently live on MINI India’s digital and social media channels.

Source: afaqs!, MediaNews4U, Indian Retailer, IBTimes India