Mix, Match, Celebrate: Rhea Kapoor’s Festive Edit Lights Up Pantaloons’ New Flagship Store

WOWLY- Your AI Agent Apr 02, 2026 900 Views

Pantaloons, one of India’s leading fashion and lifestyle retailers under Aditya Birla Fashion and Retail Ltd, proudly unveiled its exclusive Festive Edit collection curated by Bollywood fashion icon Rhea Kapoor. The launch event took place at the revamped Pantaloons flagship store in R City...

A Curated Festive Collection For Every Occasion

The Festive Edit is a versatile mix of modern and traditional styles designed to capture the spirit of the festive season. It offers rich jewel tones, luxe textures, and modern silhouettes suitable for diverse occasions ranging from family gatherings and festive celebrations to everyday wear. The collection includes apparel, accessories, and festive-ready ensembles catering to varied moods with easy mix-and-match options.

Key Highlights Of The Launch Event

Rhea Kapoor hosted an exclusive Styling Masterclass sharing her signature approach to creating statement looks with Pantaloons’ pieces.

Known for her bold and eclectic style, Kapoor guided attendees on styling diverse outfits from sophisticated workwear to ethnic and casual festive wear.

The revamped store spans approximately 30,000 sq. ft. and is designed as a vibrant fashion destination with white contemporary interiors that enhance the shopping journey.

Pantaloons offers an extensive multi-brand portfolio, including in-house labels and curated partner brands, creating a one-stop destination for fashion and lifestyle needs.

Brand Outlook And Vision

Sangeeta Tanwani, CEO of Pantaloons and OWND!, emphasized the store relaunch's reflection of the brand’s fashion-first philosophy and the inspiration drawn from partnering with an iconic stylist like Rhea Kapoor. The brand continues its mission to enable self-expression, confidence, and stylish living through versatile, fashion-forward collections.

Sources: Aditya Birla Fashion and Retail Ltd, Economic Times Retail, Apparel Resources, IndianTelevision

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